About
Performance marketer at an agency, focused on B2B lead-generation accounts in expensive verticals where CPC is the dominant variable in the math.
The accounts I spend the most time on are the high-CPC verticals: legal services, fintech, B2B SaaS, insurance, professional services. These are accounts where a single click costs $30–$200, where a wrong target CPC compounds into six-figure overspend within weeks, and where the difference between a profitable account and an unprofitable one is usually two decimal places in the bid math.
Most CPC “calculators” on the web are revenue-divided-by-clicks calculators. They aren’t doing the math you actually need. The math you need is funnel math: how does a click cascade through close rate, deal value, gross margin, and target CAC ratio to produce a defensible max CPC ceiling? That’s the calculator on the homepage. The tool list around it is the stack I’d use to enforce the ceiling once you have the number.
I don’t take vendor money for placement. Tool order is editorial. Sponsored arrangements are declined. The agency funds this site from commercial work.